| Credit |
6 points |
| Availability |
Semester 2 |
| Old unit code |
450.311 |
| Content |
Service organisations in Australia comprise the majority of businesses and are increasing in number. This unit provides students with the skills and competence to understand the special needs associated with the marketing of consumer services such as airlines, telecommunications, hotels, restaurants and entertainment services. In particular, retailers are special types of consumer service providers and even those selling goods must offer a service component. Given the importance of the retail industry and the recent trend in using the Internet for marketing and sales, retailing is a specific focus of the unit. Alternative approaches to retailing including bricks and mortar and the Internet are addressed. Other specific topics relevant to retail service, such as store location, store design and display, merchandise, waiting time, price and after-sales services may be included. The unit has a strong practical emphasis, hence real case studies are featured in the tutorials and assignments. |
| Assessment |
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course. |
| Location |
UWA (Crawley) |
| Mode |
on-campus |
| Unit Rules |
Contact hours—lectures: 2 hrs per week; tutorials: 1 hr per week
|
|
| Unit web page |
http://www.business.uwa.edu.au/studentnet
[Some unit web pages are still under construction and will be available in 2010.]
|
|
|
- The availability of units in Semester 1, 2, etc. was correct at the time of going to press but may be subject to change.
- Assistance with study skills, including English language skills, is available free of charge from Student Services for all enrolled students (see http://www.studentservices.uwa.edu.au/ss/learning). Student Services location: Second Floor, South Wing, Guild Village; telephone: 6488 2423.
- Books and other materials wherever listed may be subject to change. Book lists relating to 'Preliminary Reading', 'Recommended Reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. For first-year units the Bookshop will endeavour to make available photocopies of book lists for individual units. Books marked with an asterisk (*) are available in paperback.
|
