| Credit |
6 points |
| Availability |
Semester 1, offshore teaching period |
| Old unit code |
450.310 |
| Content |
This unit introduces students to the conceptual framework and practice associated with marketing in the international environment. Special environmental and organisational factors as well as marketing policies and strategies pertaining to international marketing are covered. The unit also looks at import and export procedures and how to assess foreign markets. |
| Assessment |
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course. |
| Location |
UWA (Crawley), Singapore |
| Mode |
on-campus |
| Unit Rules |
| Prerequisites: MKTG2203 Marketing Management or MKTG2204 Consumer Behaviour |
Contact hours—lectures: 2 hrs per week; tutorials: 1 hr per week
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| Unit web page |
http://www.business.uwa.edu.au/studentnet
[Some unit web pages are still under construction and will be available in 2010.]
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- The availability of units in Semester 1, 2, etc. was correct at the time of going to press but may be subject to change.
- Assistance with study skills, including English language skills, is available free of charge from Student Services for all enrolled students (see http://www.studentservices.uwa.edu.au/ss/learning). Student Services location: Second Floor, South Wing, Guild Village; telephone: 6488 2423.
- Books and other materials wherever listed may be subject to change. Book lists relating to 'Preliminary Reading', 'Recommended Reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. For first-year units the Bookshop will endeavour to make available photocopies of book lists for individual units. Books marked with an asterisk (*) are available in paperback.
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