| Credit |
6 points |
| Availability |
not available in 2010 |
| Old unit code |
450.307, MKTG2307 |
| Content |
This unit enables advanced students in marketing to develop their marketing knowledge and study contemporary issues in a flexible format. Content varies from year to year but the subject matter is drawn from such topics as international marketing; services marketing; social marketing; public sector marketing; business marketing; and societal marketing. |
| Assessment |
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course. |
| Location |
UWA (Crawley) |
| Mode |
on-campus |
| Unit Rules |
| Prerequisites: MKTG2203 Marketing Management or MKTG2204 Consumer Behaviour |
Contact hours—lectures/seminars: 3 hrs per week
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| Unit web page |
http://www.business.uwa.edu.au/studentnet
[Some unit web pages are still under construction and will be available in 2010.]
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- The availability of units in Semester 1, 2, etc. was correct at the time of going to press but may be subject to change.
- Assistance with study skills, including English language skills, is available free of charge from Student Services for all enrolled students (see http://www.studentservices.uwa.edu.au/ss/learning). Student Services location: Second Floor, South Wing, Guild Village; telephone: 6488 2423.
- Books and other materials wherever listed may be subject to change. Book lists relating to 'Preliminary Reading', 'Recommended Reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. For first-year units the Bookshop will endeavour to make available photocopies of book lists for individual units. Books marked with an asterisk (*) are available in paperback.
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