| Credit |
6 points |
| Availability |
Trimester 2, Trimester 3, non-standard teaching period, offshore teaching period |
| Old unit code |
455.550 |
| Content |
This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; evaluation and control of marketing management. |
| Assessment |
Supplementary assessment is not available in this unit. |
| Location |
UWA (Crawley), Singapore, Manila |
| Mode |
on-campus |
| Unit web page |
http://www.business.uwa.edu.au/studentnet
[Some unit web pages are still under construction and will be available in 2010.]
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- The availability of units in Semester 1, 2, etc. was correct at the time of going to press but may be subject to change.
- Assistance with study skills, including English language skills, is available free of charge from Student Services for all enrolled students (see http://www.studentservices.uwa.edu.au/ss/learning). Student Services location: Second Floor, South Wing, Guild Village; telephone: 6488 2423.
- Books and other materials wherever listed may be subject to change. Book lists relating to 'Preliminary Reading', 'Recommended Reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. For first-year units the Bookshop will endeavour to make available photocopies of book lists for individual units. Books marked with an asterisk (*) are available in paperback.
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