| Credit |
6 points |
| Availability |
Semester 2 |
| Old unit code |
200.308 |
| Outcomes |
Students (1) become familiar with important areas of the law affecting the marketing of goods and services including arguments for and against government regulatory intervention in Australian markets; (2) develop an understanding of the nature of intellectual property rights, consumer protection, common law and statutory provisions to protect against 'unconscionable conduct', competition law and policy by tracing the development of a marketing enterprise from product development to production; and (3) are able to describe various legal remedies and dispute resolution processes and other miscellaneous matters related to product packaging and labelling, misleading or deceptive selling and the impact of e-commerce on marketing law. |
| Content |
This unit is available at Level 2 or 3. It traces the development of a marketing enterprise through all stages of the marketing process and considers the legal aspects of each stage. It deals with the legal protection of innovative new products and the prohibitions on other traders 'free riding' on the reputation and goodwill of an established business, the legal rights and duties of suppliers, customers and ultimate consumers of goods and services, relationships with competitors, proscribed anti-competitive behaviour and product liability. |
| Assessment |
This comprises tutorial attendance and participation (10 per cent), a tutorial presentation (10 per cent), a take-home assignment (30 per cent) and a final examination (50 per cent).
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course. |
| Unit Co-ordinator(s) |
Associate Professor Peter Sinden |
| Location |
UWA (Crawley) |
| Mode |
on-campus |
| Unit Rules |
| Incompatibility: (1) A student who completes this unit in the Bachelor of Economics or the Bachelor of Commerce is not permitted to take LAWS3370 Consumer Law; (2) Students enrolled in the Bachelor of Laws are not permitted to enrol in this unit. |
Contact hours—lectures: 2 hrs per week; tutorials: 1 hr per week
|
|
| Unit web page |
http://www.law.uwa.edu.au/117285
[Some unit web pages are still under construction and will be available in 2010.]
|
| Text | Clarke, B. R. and Sweeney, B. J. Marketing and the Law, 3rd edn: LexisNexis 2006
|
|
|
- The availability of units in Semester 1, 2, etc. was correct at the time of going to press but may be subject to change.
- Assistance with study skills, including English language skills, is available free of charge from Student Services for all enrolled students (see http://www.studentservices.uwa.edu.au/ss/learning). Student Services location: Second Floor, South Wing, Guild Village; telephone: 6488 2423.
- Books and other materials wherever listed may be subject to change. Book lists relating to 'Preliminary Reading', 'Recommended Reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. For first-year units the Bookshop will endeavour to make available photocopies of book lists for individual units. Books marked with an asterisk (*) are available in paperback.
|
